The landscape of runway modeling has experienced a significant and far-reaching evolution over time. evolving alongside changes in fashion, culture, and technology. Today we will explore the differences between old and new runway models, focusing on their characteristics, work culture, the brands they’ve represented, and the impact of social media on their careers.
The world of fashion has been graced by numerous iconic figures over the years, but few have left as indelible a mark as Naomi Campbell, Kate Moss, Linda Evangelista , Christy Turlington, and Claudia Schiffer and Cindy Crawford. These six supermodels emerged in the 90s and helped define an era of fashion that has continued to influence the industry today. Their unique styles, striking looks, and unparalleled careers have solidified their status as timeless fashion legends. In this chapter, we will delve into the lives and contributions celebrating their lasting influence on the world of fashion.
The term “supermodel” conjures images of timeless beauty, effortless grace, and iconic elegance. While contemporary fashion may continually introduce new faces, the legacy of old supermodels remains a beacon of inspiration and admiration. These trailblazers of the fashion industry not only graced countless runways but also defined an era and continue to influence fashion and culture today.
These models effortlessly transitioned between high fashion and commercial work, gracing the covers of prestigious fashion magazines while also becoming household names through advertising campaigns for brands like Pepsi, Revlon, and Calvin Klein. They were part of iconic moments in fashion history, from the “Freedom ’90” music video featuring George Michael to the historic Versace runway walk alongside Gianni Versace himself. ”He was an outspoken advocate for artistic rights and an all-round fearless, unapologetic force in the face of repeated tabloid trashings. Freedom is George Michael’s final right to reply and god damn it, he deserves one.”- Courtesy irishtimes.com
Each one if them transcended borders, making fashion A Global Phenomenon. They were revered in the United States, Europe, Asia, and beyond, becoming international style icons. Their runway presence was captivating, and they were the darlings of renowned fashion designers, regularly headlining fashion shows for the world’s top brands.
Factors that influenced the choice of models:
In the past, runway models tended to be older, often in their late teens to early twenties, and were generally taller, with a standard height requirement of at least 5’9″ for women. These models often adhered to a more uniform look, emphasising traditional standards of beauty. Diversity was less emphasised in the earlier years of modelling. The industry had limited representation of ethnicities, body types, and genders. The visibility of old runway models was primarily limited to fashion shows, print editorials, and the occasional television appearance.
The early 2000’s saw the likes of Gisele Bündchen, Adriana Lima, Heidi Klum .
The Brazilian supermodels Adriana Lima and Gisele Bündchen , gained widespread recognition as a Victoria’s Secret Angel. Adriana first joined the ranks of Victoria’s Secret Angels in 1999 and continued to be a prominent figure in the brand’s fashion shows. Lima’s striking features and runway prowess also led her to work with designers like Marc Jacobs and Versace. Whereas Gisele became the face of many high-end fashion brands, including Chanel, Versace, and Dolce & Gabbana. Heidi Klum, the German supermodel, rose to fame in the 1990s. While she became widely known for her role as a judge and host on “Project Runway,” she also had a successful modeling career. Klum worked with designers like Michael Kors and has graced the covers of numerous fashion magazines.
Today’s runway models encompass a broader age range, including teenagers and models in their thirties and forties. There is a significant emphasis on diversity, with models of various ethnicities, sizes, and genders gaining prominence. While height remains an advantage, the height requirement for runway models has become more flexible, allowing for a wider range of body types and heights. They are encouraged to embrace their unique qualities and personalities. Today they may be chosen not only for their looks but also for their individuality, personal style, and the stories they can share. Embracing what sets them apart from others could be a defining characteristic.
Social media has become a vital tool for new runway models, allowing them to connect directly with their audience through platforms like Instagram, TikTok, and YouTube and build a personal brand outside the traditional modeling agencies. Contemporary runway models often have the flexibility to freelance and collaborate with a variety of brands and designers. Social media platforms have democratized the industry, enabling models to gain exposure independently.
With the advent of digital technology, runway shows have evolved to include virtual presentations and live-streamed events . It has further expanded opportunities for models to participate in fashion events globally. Models now adapt to various fashion styles, from high fashion to streetwear, and be comfortable working in both traditional runway shows and digital presentations.
It’s a well-known fact in the modeling world that scoring an opening or closing spot in a designer’s runway show is a huge honour — and one that can determine the future trajectory of your career. (For example, Aymeline Valade quickly shot to stardom after Alexander Wang chose her to open his fall 2011 show; the same can be said for Dutch beauty Maartje Verhoef, who opened the Prada spring 2013 show as an exclusive; as well as for Alanna Arrington, who opened Altuzarra for fall 2016.)– Courtesy fashionista.com
The top 3 most walked runway models of 2023 are Yilan Hua who has walked more than 36 runways worldwide, then Victoria Fawole who walked 34 shows and the third is Akuol Deng Atem who walked 33 shows.
When it comes to identifying the most sizzling and widely adored figures, the list comprises Bella Hadid, Gigi Hadid, Kylie Jenner, Kendall Jenner, Hailey Bieber, Kaia Gerber, and Jade Weber. However, only time will reveal whether they can maintain their fame and establish the enduring legacy akin to the likes of Naomi Campbell and Cindy Crawford, often referred to as the “Golden Girls” of the modeling world.
Conclusion:
Naomi Campbell, Kate Moss, and Cindy Crawford are not just runway models; they are legends who have left an indelible mark on the fashion industry. Each brought a unique style, beauty, and personality to the runway, shaping the course of fashion history. Their careers transcended the catwalk, impacting not only the modeling world but also the broader cultural landscape.
These supermodels not only inspired fashion designers and photographers but also paved the way for greater diversity and inclusivity in the industry. They demonstrated that models could be more than just clothes hangers; they could be powerful voices for change and ambassadors for a new era of fashion.
Several of these supermodels have used their fame to advocate for social causes, raising awareness about issues ranging from AIDS research to humanitarian crises. Younger models continue to look up to the old supermodels as symbols of success, professionalism, and timeless beauty.
With growing concerns about the environmental impact of the fashion industry, some runway models actively support and promote sustainable and ethical fashion practices. Their commitment to sustainability can be a distinguishing factor.
As we look back on the yesteryears of fashion, the names Naomi Campbell, Kate Moss, and Cindy Crawford will forever stand as symbols of timeless beauty, confidence, and the enduring spirit of the supermodel. Their influence continues to reverberate through the fashion world, reminding us that true style is not just about what you wear but how you wear it and the impact you make along the way.
